Course Descriptions
Administration
BUAD 101 Introduction to Computers (3 hours)
An introductory computer literacy course that includes use of the computer as a problem-solving tool, selecting and buying criteria, ethics, word processing, electronic spreadsheets, database management, graphics, and Internet usage. Students having documented disabilities and special technology needs should notify the Office for Academic Affairs at least one semester prior to course enrollment.
BUAD 102 Introduction to Business (3 hours)
A survey of the functional areas of business administration. Survey will include, but is not limited to, general principles of management, marketing, finance, accounting, and strategic planning. This course is designed for students who have no background in business.
BUAD 105 Word Processing (1 hour)
Word processing concepts will be introduced to help students create a variety of text documents including MLA reports, resumes, cover letters, Web pages, and desktop publishing. (Offered Every Fall)
BUAD 106 Spreadsheets (1 hour)
Spreadsheet concepts will be introduced to help students create a variety of spreadsheets including budgets, electronic grade books, and payroll and tax spreadsheets. Creation of analytical charts will also be studied. (Offered Every Spring)
BUAD 107 Databases (1 hour)
Database concepts will be introduced to help students learn to create a simple database table and a relational database table(s). Students will learn how to structure a database, add records to a database and sort and search records within a database. Creating reports from a database table and modifying reports will also be included. (Offered Every Fall)
BUAD 108 Presentation Graphics (1 hour)
Presentation graphics will be introduced to help students learn to create slide shows with multimedia effects. (Offered Every Spring)
BUAD 109 Project Management (1 hour)
Students will develop the ability to utilize Project Management Software. (Offered Every Fall)
BUAD 110 Web Page Design (1 hour)
Basic web page design will be introduced. Students will learn to create web pages by using a popular web page design program, word processing templates, and web browsing tools. (Offered Every Spring)
BUAD 190 Computer Theory (1 hour)
Computer theory that covers the IPOS (input, output, processing and storage) cycle will be presented. Current computer terminology, technology issues, and recent computer trends will also be discussed. (Offered Every Fall)
BUAD 201 Financial Accounting (3 hours)
A study of fundamental accounting relationships, the accounting cycle, the accounting process for merchandising enterprises, receivables, payables, inventories, deferrals, accruals, and intangible assets.
BUAD 202 Managerial Accounting (3 hours)
A study of accounting systems, concepts, and applications. The formation, organization, and operation of corporations and partnerships will be covered. Particular emphasis will be placed on financial statement analysis. (Prerequisite: BUAD 201)
BUAD 231 Microeconomics (3 hours)
A study of microeconomic principles, applications to the firm, concepts of demand, supply, pricing, and resource allocation under various competitive conditions. Also, the subject of international trade will be examined.
BUAD 232 Macroeconomics (3 hours)
Macroeconomics principles, such as national income, production, employment, the money and banking system, and the modern theory of national income, economic growth, inflation, and the problems of economic stabilization are examined.
BUAD 233 Computer Programming/Literacy (3 hours)
Basic computer programming, utilizing computer language for writing programs and solving problems. Includes using the computer as a problem-solving tool, criteria for selecting and buying a computer, computer ethics, care and maintenance of hardware/software, and hands-on training using four major applications – word processing, database, spreadsheet, and graphics.
BUAD 261 Business Communications (3 hours)
Principles and practices of modern written business communications are studied. Emphasis is placed on writing a variety of business letters and reports. (Prerequisites: ASEN 101 and 102)
BUAD 292 Business Statistical Methods (3 hours)
An introduction to quantitative methods in social science research. Topics covered will include: summation notation, probability, descriptive statistics, and parametric and non-parametric inferential statistics. (Prerequisite: ASMA 220 or 221, or instructor consent)
BUAD 352 Intermediate Computer Applications in Business (3 hours)
Advanced-computing concepts will be presented in this course. The course will provide an in-depth study of word processing, spreadsheet, database and presentation skills. Specific applications will change to match current needs of businesses. **Microsoft Corporation approves this course and BUAD 101 as courseware to prepare students for the Microsoft Office User Specialist (MOUS) exam. MOUS certification as a proficient or expert user of Microsoft products is a credential that many businesses value in prospective employees. (Prerequisite: BUAD 101)
BUAD 391 Career Search Seminar (1 hour)
This course will teach students tools and techniques for conducting a successful job search. Topics include but are not limited to resume′ preparation, interviewing skills, and methods for locating potential employment opportunities. (Offered Every Fall)
BUAD 411 Legal Environment of Business (3 hours)
A study of law and the U.S. legal system, social forces that impact the law, and business responses to the social and legal environment. Laws and federal agencies dealing with torts, contracts, and business practices will be introduced. Emphasis will be placed on integrating ethical considerations into the business decision-making process.
BUAD 412 Strategic Management (3 hours)
This course will consist primarily of analyzing both for-profit and not-for-profit case scenarios and developing alternative solutions and recommendations for implementation. This course is intended to be a capstone course, which will integrate the various areas of business. (Prerequisite: Student has completed or is concurrently completing business or ministry management core)
BUAD 472 Applied Business Project (1 hour)
This course will consist of designing, implementing and evaluating projects designed to teach the principles of entrepreneurship, free-enterprise, and personal financial management to students and business owners in the community. Projects will be presented in regional Students in Free Enterprise (SIFE) competitions. (Offered Every Spring. May be taken for credit up to 2 times)
Finance
BUFN 300 Internship (3 hours)
A program providing practical experience in the field. (Arranged by coordinator)
BUFN 301 Principles of Finance (3 hours)
Financial principles and functions as they apply to business organizations are presented. This course will study models and tools used by companies to help forecast financial needs, manage working capital, and evaluate and acquire productive assets. (Prerequisite: BUAD 202)
BUFN 411 Family Financial Planning (3 hours)
A practical study of personal and family financial decision-making. Budgets, insurance, credit cards, income taxes, loans, retirement and estate planning will be discussed. (Prerequisite: BUFN 301, BUFN 301 taken concurrently, or instructor approval)
BUFN 412 Financial Investments (3 hours)
A consistent, unified treatment of the four basic types of financial instruments – stocks, bonds, options, and futures – focusing on their characteristics and features, their risks and returns, and the markets in which they trade. Models for estimating the value of these instruments will be examined in detail. (Prerequisite: BUFN 301)
BUFN 422 Financial Institutions (3 hours)
A study of the financial institution industry and the services it provides. Critical decisions that must be made by financial institutions are examined. Techniques for the management of risk and the expansion of returns to the owners of financial institutions will be presented. Decisions involving the risk-return tradeoff will be emphasized. (Prerequisite: BUFN 301)
BUFN 432 Not-For-Profit Financial Management (3 hours)
An overview of financial tools and rules that will enable church and other not-for-profit leaders to be more effective administrators and decision makers. Topics to be covered include but are not limited to financial statement interpretation, budgeting, charitable giving rules and ministerial compensation issues. (Offered Every Other Spring, Beginning 2006)
MANAGEMENT
BUMG 300 Management Internship (3 hours)
A program providing practical experience in the field. (Arranged by coordinator)
BUMG 301 Principles of Management (3 hours)
A study of the development of management and organizational theories. Emphasis will be placed on the managerial tasks of planning, organizing, staffing, leading, and controlling.
BUMG 402 Entrepreneurship/Small Business Management (3 hours)
An in-depth study of the process of starting, and successfully managing a new business. Plans for projecting and raising capital needs and assessing market demand will be emphasized. Students will prepare a comprehensive business plan for a start-up venture. (Prerequisite: BUMG 301)
BUMG 411 Human Resource Management (3 hours)
An in-depth study of business policies and practices regarding the recruitment, selection, training, development, and compensation of employees. (Prerequisite or co-requisite: BUMG 301)
BUMG 412 Special Topics in Management (3 hours)
Small group discussions of readings in current management research and literature. (Prerequisite: BUMG 301)
BUMG 421 Production &Amp; Operations Management (3 hours)
A study of specific tools, concepts, and management methodologies for application in production and operations. Problem-solving and decision-making skills will be emphasized. (Prerequisite or co-requisite: BUMG 301)
MARKETING
BUMK 300 Marketing Internship (3 hours)
A program providing practical experience in the field. (Arranged by coordinator)
BUMK 302 Principles of Marketing (3 hours)
An introduction to the marketing of goods and services in advanced market economics. A study of marketing mixes pricing, distribution activities, consumer behavior, market research, and the selection of target markets.
BUMK 411 Marketing Research and Analysis (3 hours)
A study of the role of research in marketing decision-making. The collection, analysis and interpretation of data as it applies to the solving of marketing problems will be emphasized. Students will be required to complete a research project. (Prerequisites: BUMK 302, BUAD 232 and 292)
BUMK 421 Marketing Strategy (3 hours)
A study in developing and implementing marketing strategies in both for-profit and not-for-profit organizations. Discussion will take the form of case analysis. Special discussion of Internet marketing strategies will take place. Emphasis will be placed on ethical dilemmas in marketing programs. (Prerequisite: BUMK 302)
BUMK 431 Advertising &Amp; Promotion (3 hours)
An in-depth study of advertising, sales promotion and direct marketing campaigns and strategies developed and used in both profit and not-for-profit organizations. (Prerequisite: BUMK 302 or special permission of instructor)
BUMK 441 Sales Management &Amp; Personal Selling (3 hours)
A study of the personal selling process stressing the marketing approach to customer oriented problem solving. Issues involved in planning, organizing, motivating and evaluating an organizational sales force are also addressed. (Prerequisite: BUMK 302)